Here the app collects very limited data and doesn't use any personally identifiable information to target users, according to Constandache. The platform cannot listen to calls or conversations or scann users messages." For even more security, there is also the option of the "secret chat" feature. Viber is end to end encrypted, which means that only the people you want to read your message or see the photos you send are the ones who get it. According to Constandache, "Viber takes privacy seriously, and privacy equals safety. Privacy was and still is the primary concern of the platform. "You won't see ads based on private conversations you're having with your friends on Viber," insists Constandache. This is why brands will use even more messaging apps and start to experiment with more ways to reach customers faster-so we may see more ads on the platform, but none of them in a private chat. There are already cases in which consumers prefer to communicate directly with a business rather than spend long wait times on hold or emailing customer support for answers.
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